Lego LEGO Success Story
LEGO Establishment and Success:
The Danish LEGO Group started in the carpentry warehouse of Kirk Christiansen, a carpenter from Denmark and started making wooden toys in 1932. He founded the company in 1934 and began designing and producing plastic toys in 1949. LEGO designs became even more complex, In the early 1950s, LEGO began to expand its production of a wide variety of toys, including cars, trucks, tractors, boats, cranes, agricultural tools and animals, as well as a production line for cubes and wood panels.
LEGO Management turned to LEGO:
Kirk suffered a heart attack and his health deteriorated in 1951, but despite this, he made very large expansions in the company and his warehouse. His son, Jatford Kirk Christiansen, visited a toy exhibition at the time and drew attention to many parents' complaints about the lack of a comprehensive and useful system for the game. All the specs that the game is designed to be redesigned and put on the market as the first professional game in 1955 were made up of twenty-eight pieces and became one of the best in Europe. Kirk died in 1958 and was the end of the success story of the best carpenter in Denmark, leaving the company to run his son, Gattrude, who became its general manager, who has been working with his father since he was 12 years old.
Fire followed by an important decision:
In 1960, a major fire broke out in the wooden toys production department, where it was completely burned down by its wooden pieces, prompting Jetdard, after careful consideration, to make a decision to stop the manufacture of wooden toys altogether and focus on plastic as a staple in the LEGO gaming industry.
Father Success Story Complete by Son:
The first Danish toy city was built in 1961. The number of pieces used in the construction of the city was about 42 million, and the company's sales doubled dramatically in the mid-1970s due to the large budget allocated for its promotions and advertising on television The company has also created a range of games that rely mainly on creativity and innovation such as the construction of castles, gardens and buildings from the LEGO pieces. LEGO has built famous cities for games for children or adults. LEGO has also developed through video games Mg computer and all this leads to the acquisition of child mental skills and great creative abilities became so Lego sold in more than 30 countries around the world.
LEGO Games related to movies:
LEGO has introduced a whole new thinking in the production of its games so that it has produced games related to movies such as Harry Potter and Star Wars, which has increased the popularity of the game and contributed to it becoming the best brand for the toy industry, The company has expanded the number of its own factories in Denmark, Mexico and Hungary, and the famous LEGO brand has emerged as the world's most powerful toy brand in 2017.
The history of the LEGO success story reveals a company based on creativity, making and inventing all that is useful for developing and improving the mind and solving puzzles in children. This approach satisfies parents and is a game that addresses all minds, even adults are concerned. This reflects the ambition of the non-final LEGO. Designing and producing games, but it has expanded significantly and has built cities full of games in its name in a success story that is the greatest in the history of trademarks in the game industry.
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