Olker Biscuit Success Story
Olker is a Turkish food products company whose main products are biscuits and chocolate chips. It exports its products worldwide to more than 110 countries. Its annual profits reach more than 820 million dollars, which started as a small biscuit factory.This article.
The beginning of biscuit manufacturing:
Founded by Ulker:
Olker biscuit products have been admired by children and have always been asked to increase their popularity and knowledge until the first small Ulker biscuit factory was opened in 1948 and six employees worked until the factory's products became famous.
Olker's acquisition of a global reputation:
Olker's production increased until its products were exported to the Middle East in 1970, and the company's production lines were growing and expanding and gained considerable fame in many countries of the world.
The stakes passed by the company Ulker at the height of its fame:
The Turkish government categorized Ulker as an Islamic company because of the position of its owner, Sabri Ulker, against the secular trend. The government accused him of being opposed to Turkey's policy and policy. The sale of Ulker products was banned in many parts of Turkey, And distributed secretly and away from the eyes of the Turkish government and the company returned to sell its products without the government's knowledge of it.
The return of the company Ulker stronger than before:
Over time, a number of local demonstrations were organized, demanding the return of Ulker's products in the commercial markets until the government lifted the ban on Ulker. This was the true start of the company, which achieved great success in its field and its products were swept to the Turkish and international markets. Biscuits and chocolates such as breakfast cereals, baby food, ketchup, soup, coffee, ice cream, Turkish cheese, vegetable oils and dairy products.
The strongest achievements achieved by the company Ulker:
1 . In 1996, Ulker won the Word Star Packaging Award.
2 - The first factory of Ulker was established in Saudi Arabia in Jeddah in 1999.
3 - Olker won the Candy Company in Europe in 2004.
4 - Ulker achieved profits estimated at about 660 million Turkish lira and that was in 2011.
5 - The company now has more than 11 thousand employees and Olker always occupies one of the top five in the list of the best manufacturers of food products in Turkey.
6 - Olker became one of the fiercest rivals of Coca-Cola in terms of sales and profit after Olker launched a gas drink called Cola Turka.
7. Olker acquired Godiva Chocolate Manufacturing in a deal worth $ 850 million.
Olker's new management:
Sabri Ulker was as far away as possible from political life and lights, unlike many businessmen and the world's wealthy. He was preoccupied only with the work of his company and how to develop it. He was often involved in charity, especially in education, until he died in 2012 after a success story of more than 90 years. And succeeded him by the large and successful Olker Empire, which is now in a new era of administration by his son, "Murad Olker," which completed his father's success.
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