The success story of an e-store founded by a Syrian woman refugee in Germany
The beginning in Egypt and down to Germany: -
Wa'im Issa, a Syrian engineer in her thirties, a mother of three who escaped from Syria with her husband, who works as a journalist to Egypt in 2012 because of the war, the work of handicrafts and simple accessories and marketing and selling as a way to make money through a page on the social networking site (Facebook) In 2014, Wiamam and her family moved to a city in western Germany and learned German and her husband to an advanced level, volunteering to translate in several places, such as the Red Cross and Caritas Relief.
The emergence of the online market First German e-shop Arabic: -
A friend of the Wiam family, Dr. Oliver Schlings, who runs a public relations firm, helped create, establish and license an electronic store under German laws, with a capital of 3,000 euros. The company imports products sold to Germans from Syria and a number of countries in the Middle East and Britain. Products, books of various kinds, clothing, school supplies, foodstuffs, newborn supplies, cosmetics, various detergents, mosaic boxes and other oriental products.
Success despite the difficulties: -
There were a lot of things that are a barrier to Harmony and Oliver, such as taxes, marketing, accounting and technology of the site and a lot of things related to the German bureaucracy, which they have addressed and the establishment of their project to the fullest and Oliver provided his workplace and warehouse and some other logistics to serve The store has become one of the largest stores that supply people with the needs of Arab and Eastern products, which are rare in some areas and small cities in Germany, where they were the preserve of major cities and At the beginning of the middle and set up the store they expect not to make a profit in the first year and he will go all the profits to develop the project.
Dream market development online: -
Harmony was working on her own online store, marketing and selling products to people, doing her usual housework as a mother of three children, communicating with customers and building a bridge of trust between them and she always recognized the difficulty in doing so because she shared trust with clients, The vast majority of customers were very difficult task due to the low penetration of the purchase through an online store in the Arab countries but quickly succeeded in that because of their mastery of their work and accuracy and commitment to delivery dates and harmony with the participation of Oliver in planning To develop the site by launching an application on smart phones in order to facilitate its use and access to the addition of the German language in addition to the Arabic and English present in it and work to diversify the goods and products displayed at the store and provide a larger variety of them.
Benefits of Online Store Online Market: -
Oliver emphasizes that the benefits of the project are multiple, first of which is the economic benefit in terms of the profits it achieves, which is increasing significantly with the increasing turnout in addition to the cultural aspect of building a bridge between Syria and the east on the one hand and Syria and Germany on the other hand, and it is considered as reinforcing the idea of ??integration of the Arab refugee within the German society Through the trade and marketing until it became an integrated merger project is an Arab electronic store to achieve material gains and works to improve and increase social relations related to it and is working to acquire a lot of creative ideas that are converted into projects belonging to the nose On both sides, whether Arab refugees or German society as a whole, and to introduce new cultures, ideas and products into this society and the integration of cultures.
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