The success story of Zara

The success story of Zara

Amansia Ortega is the richest man in Spain and Europe. He is also the title of the richest man in the world for two days. He is also the founder of Zara Clothing and Accessories for the middle class, which is one of the most famous clothing companies in the world. The following is an overview of ZARA's inception and we will discuss in more detail about ZARA and how it gained its fame and the factors that led to its success.

Birth and birth :
Amansia Ortega was born on March 28 , 1936 in a poor village in northern Spain and his mother worked as a railway engineer while his mother had to work as a maid to feed her family . While Ortega was 13, he worked in a small clothing store after leaving school .

Ortega is known to have imposed a great media obsession on his life, even though it is still a mystery . Ortega founded a small company in 1972 and then opened the first shop with a relative who became his wife Rosalia Mira for the clothing, which was the embroidery of his wife and was similar to the clothing of the world brands to a large extent .

Fame Zara :
1- Ortega chose Zorba's name for Mahala and his company, which he founded in relation to the famous Greek film Zorba at the time, but discovered a nearby wine of the same name, agreed with his wife in the name of Zara .

2- Ortega needed new and unconventional methods to market a clothing store that wanted to be very similar to international brands, even if he was visiting houses and displaying his designs with his wife on people to buy them .

3- International fashion houses have been introducing new models every few months, while Zara is introducing new models every two weeks, while Ortega has launched the name of instant or fast fashion .

4- Each branch or store Zara free to request to amend models according to the fashion popular in his area became so Zara produces annually 12 a thousand model new clothes .

5- Each shop manager from Zara stores when he meets the monthly sales goals gets a commission that may be equivalent to a salary or exceeding it .

6- Zarta's shops have become more and more popular in anticipation of seeing everything new inside the shop where Ortega has made the production lines close to the sales outlets where he has been making a cruise near Spain, whether in Portugal, Turkey or Morocco, and he has not stored large quantities in comparison to other fashion houses. It was made in China .

7- Zara said the new model took only 3 weeks, starting from a position on paper and up to less than half the period required by other fashion models, which took about 6 months .

8- So Zara became famous and convinced people that she was different from the other clothing shops where he found the customers who need to mediate prices and the same quality of the world brands known at the time .

Zara's success factors :
1- The difference is all the difference and its distinctive style in terms of convincing the customer that there is no need to buy a high-cost original design as long as it is in Zara at an appropriate price .
2- Convince the customer to hesitate to Zara stores always to see a new design of designs every two weeks and less .
3- The appropriate prices in terms of it is not cheap and not expensive .
4- Distinguishing Zara models and uniqueness .
5- These factors helped not to make the effort in marketing to Zara and satisfied with what customers say about them .
6- Several branches had to be opened in several other countries after their extensive fame .

Zara's arrival to the world :
Zara's shops outside Spain's borders and worldwide expansion opened in 1988 with the opening of the first international branch in Porto, Portugal .

Zara launched its first online store in 2010 and is always expanding to include serving more countries .

Distance from fame :
Ortega was very careful not to appear in the lights and did not like to sit on a library in the administration, but always find work among the workers in the new fashion design room where he was always paperwork and writing and would prefer to work and only authorized the management of the company to a small group of workers with Who trust them . Ortega spends about 500 students, but does so narrowly enough to stay out of the spotlight as much as possible .

Ortega retired from the administration in 2011, leaving the management of the company to be trusted by the management, most notably Babilwa Isla President and CEO of the company . Despite Ortega's retirement, he goes for a coin every day due to the severe grain of this work .

Figures on Zara :
The parent company ( Inditex ) was converted into a functioning joint stock company and its shares were put on the stock exchange, which led to a rise in the share price more than 10 times .

1- With a share of about 72 billion dollars, or 60 percent.
2- Ortega's annual growth is about $ 1 billion .
3- The famous brand Zara No. 30 is ranked among the best international brands in 2015.
4- Zara's stores and factories employ about 80,000 workers .
5- Zara has more than 450 stores in China, making China the largest market for Zara shops .
6- In 2015, Zara had more than 7,000 branches worldwide in more than 88 countries in the world .
7- Ortega is known as one of the most successful investors in the world, as he rents a building to Zara .